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Methodologies

  The Total Design Method (TDM)
  Computer Assisted Telephone Interviewing (CATI) System
  Mail Survey Methods
  Telephone Interviewing Methods
  Web Survey
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  Face to Face Interviews
Other Methods
  Data Entry and Coding Methods
  Quality Control Assurances
» Data Quality Assurances

Data Quality Assurances

First, data validation during the interview is handled by the CATI system, Interviewer. The system prompts interviewers for a valid response to every question in the survey. For numeric questions, legitimate ranges of responses are entered into the computer so that the computer can detect out-of-range values. When these are detected during the interview, the computer warns the interviewer that the entered value is out of range and prompts the interviewers for a legitimate response.

Second, data validation at the data management level consists primarily of accounting for all cases in the survey, and ensuring that a data record exists for every completed interview in the sample. Data records are passed through a SAS program to ensure that all data fields are readable, and that all fields are read in the format specified for that variable. A separate data cleaning step is also undertaken for the open-ended verbatim responses. These responses are reviewed and spell-checked for readability. Moreover, any identifying information contained in these responses is removed to ensure the confidentiality and anonymity of respondents.

The final validation step consists of checking the consistency of respondents answers to objectives and verifiable survey questions. For many surveys, this kind of consistency checking is kept to a minimum, because of the additional analysis costs this adds. All survey data is backed up and stored on microcomputer diskettes and mainframe computer tapes for immediate access and correction, should data corrections be needed.

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